Molly Mae Hague, an Instagram blogger and Love Island star, created her own fake tan brand. It has been a huge success with one of the products already selling out within the month.
Filter by Molly Mae is branded as “the ultimate real life filter”. The tanning product she created would pair effortlessly with the introduction of a shape wear line. Shape wear is a natural way to achieve the fashionable figure without it being costly or damaging to the body, plus it applies to the whole female market which is beneficial to sales.
The brand USP would be the idea of seamless shape wear and creating the product with Instagram in mind. The shape wear that is sold alongside the tanning products would give you the ‘Insta model look’ but in real life.
The main offer from the brand will be Instagram worthy figures achieved by an item of clothing essentially. The shape wear industry is set to reach $1.1 billion by 2022 (Textiles Intelligence, 2019) so it would be a good investment to add alongside the tanning products.
Also Molly-Mae is a huge influence and she isn’t slowing down anytime soon so it would be a good idea to introduce this as her ever-growing 3.6 million followers invest into her brand.
Filter By Molly Mae 